Introduction to Patient Journey Mapping

One of the most important Design Thinking tools, Patient Journey Mapping, is a human-centred approach to process problem solving.

Putting you in the shoes of your patients to experience your service from their point of view, the patient journey framework is designed to highlight process, pressure and pain points experienced by your patients and where you can add value across your organisation/practice. Throughout the patient journey, you will identify how to gain insight into the patient experience and enhance trust. In addition, recognise opportunities to energise and engage employees to collectively deliver better patient outcomes, and learn how to increase the value of your brand and reputation across the wider community and the healthcare industry.